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LRI offers eight powerful marketing tools to expand your business - everything from building a brand to working with the media. Each year, LRI enrolls a number of companies in an intensive, year-long process to become high-performing organizations. Please contact us by email or call 1-800-598-7662 and one of our consultants will be happy to describe the program in detail.

Marketing Tools:

• Eight Ways to Expand Business - This tool reveals the major advantages and disadvantages of eight methods for entering into a new business or expanding an old one.
• Evaluating the Business Potential of a New Product or Service - This is an invaluable tool for leaders to use in evaluating the business potential of a new product or service.
• Five Tests of Sustainable Competitive Advantage - This tool provides a clear method for assessing the level of competitive advantage your company enjoys in a particular market segment.
• How to Build a Brand Triangle - This tool provides leaders a way to think about how to build a brand based on the “Brand Triangle" composed of the brand promise, attributes, and personality.
• New Market Entry Strategies - Leaders can use this tool to assess options for entering new markets. It looks at market and technology factors in determining which of nine entry strategies makes the most sense.
• Pitching Your Business to Potential Investors - This tool shows how to pitch your business to potential investors. It shows how to create an executive summary, slide presentation, and elevator pitch.
• The Six Principles of Marketing Psychology - Six principles of marketing psychology come into play whenever we persuade people to buy our products or services. These principles lie at the heart of our persuasive skills.
• Working With the Media - This tool describes how to work with the media (radio, TV, and print journalists).